Search Engine Marketing (Marketingul prin motoare de cautare)
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Marketingul prin motoarele de cautare este procesul si strategia utilizata utilizand motoarele de cautare si reclame ppc (cu plata pe click) ca metoda de publicitate online.
Aceasta include:
- imbunatatirea pozitionarii in motoarele de cautare
- cumpararea de anunturi text pe cuvintele cheie selectate
Combinand aceste metode se poate obtine o mai buna visibilitate a siteului. Scopul este in a obtine un trafic mai mare, un trafic care converteste mai bine in prospecti si vanzari.
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